Founded in December 1975 on Central Avenue, we began with a simple yet powerful mission: to provide the best possible service in meeting the transportation needs of our community. For five and a half years, we operated from this facility, laying the groundwork for what would become a legacy of excellence. In July of 1981, Bill Dube, Inc. proudly acquired a Ford franchise along with the facilities on Dover Point Road, and we’ve since grown into one of the largest dealerships on the Seacoast.

Our founder, Bill Dube, had a vision for the future—a vision that mirrored the dynamic growth of our community. In 1992, his daughter, Debbie Dube Reed, became President and eventually joined as a partner. Debbie continues to uphold Bill’s values of ethical business practices and community leadership, which remain central to our ongoing success. Together, we’ve built a business that’s not just about cars, but about relationships and trust—values that will continue to guide us for years to come.

Today, we remain proudly family-owned and operated, with a team of over 70 dedicated employees from diverse backgrounds. What sets us apart is the commitment of our staff to carrying on the Bill Dube name, a name synonymous with trust and integrity across the Seacoast. For us, it’s personal. We don’t have a generic name above our door—because our name is a promise to our community.

If you’ve done business with us before, thank you for being part of the Bill Dube family. If you’re new, we’re excited for the opportunity to show you why we’re a trusted name in the Seacoast area. And we’re thrilled to share some exciting news: in 2025, we will be adding Bill Dube Kia to our family, with a state-of-the-art facility in Somersworth. We can’t wait to continue serving you and your family with this exciting new addition